A passionate communications & marketing professional with a love of fonts, creative problem solving, & branding.
Intro
Hi, I'm Jackie! I have a Bachelor's degree in Communications and Event Management, and I've applied these skills across a range of industries, from nonprofits and start-ups to tech companies.
I'm especially passionate about using technology to solve real-world problems. After learning about the nationwide diaper gap, I launched a social media-driven diaper drive that collected over 80,000 diapers in five years, all through grassroots efforts and digital outreach.
Working with start-ups has made me highly adaptable and resourceful. I’m known for transforming complex processes into easy-to-understand visuals, which is especially helpful for visual learners. I’m also committed to ongoing professional growth, staying up to date with industry trends, and expanding my network.
Outside of work, I enjoy taking adventures with my family, spoiling our dogs, reading a wide range of books, and trying out analog activities like paint-by-numbers and bead art.
My Experience
COMMUNICATIONS MANAGER
Association for Public Policy Analysis & Management | 2025 - Present
MARKETING & COMMUNICATIONS DIRECTOR
American Association for Public Opinion Research | 2021 – 2025
Professional association for public opinion and survey research professionals with $1.7 million operating budget; 2,100 members of AAPOR include individual researchers, survey methodologists, pollsters, and statisticians at academic and commercial research centers, government agencies, and not-for-profit organizations; AAPOR supports three well-known journals, one annual conference, extensive annual webinar and short course offerings, student development programs, and many award programs to recognize the work of both experienced and up-and-coming members.
Key Accomplishments
Directed a full organizational rebrand, from RFP and vendor selection to timeline management and public rollout
Launched a new website by leading a UX expert task force, managing vendor collaboration, and driving content strategy
Increased newsletter open rate by 17% by shifting to themed, member-focused content
Produced a quarterly podcast featuring expert panels, generating 3,000+ downloads; consistently ranked one of the top ten social science podcasts nationwide
Built a media relations pipeline connecting journalists with member experts, positioning AAPOR as a trusted resource
Developed branded content and materials, including social campaigns, annual reports, affinity group assets, and templates
Coordinated the launch of a fully interactive online response rate calculator, incorporating highly technical statistical calculations in an easy-to-use tool
Streamlined communication processes to more efficiently promote the activities of highly engaged committees
DIRECTOR OF COMMUNICATIONS & MARKETING
Maryland Association of Boards of Education | 2018 – 2021
Professional association for Board of Education members across all 24 Maryland school districts; MABE supports one annual conference, broad professional development offerings, state-mandated trainings, advocacy support on the local, state, and federal level, and hosts local workshops to address specific issues.
Researched and implemented a customer management system for affiliate members to better track non-dues revenue
Launched a new organization website
Increased Facebook followers by 75%
Increased Twitter followers by 89%
Planned and conducted presentations on community outreach, media relations, and social media for members and staff of the association, state, and national conferences
Conducted digital surveys, analyzed results, and presented recommendations to staff and board
Created graphics for social media, print collateral, and office updates
My Work
“You can’t be that kid standing at the top of the waterslide, overthinking it. You have to go down the chute.”